You may have heard of the “7 Mountains of Influence” or culture. These seven spheres (or mountains) are Arts and Entertainment, Business, Education, Family, Government, Media, and Religion, which largely influence our culture. It has been said that to “take back” these mountains would come as a result of prayer and intentionality.

Those of us called to Business need to serve and perform with excellence, and differentiate ourselves from the rest, in order to be successful and CLIMB THE MOUNTAIN in the marketplace. But how do you do this? As your Christian Marketing Agency, we help you get into the mindset of your ideal customer and help answer these questions for them:

• Do I need this, or do I want this?
• Can I afford this?
• Do I understand this?
• Can I trust you?
• What if it doesn’t work?
• How does interacting with your business/organization make me feel?
• And finally… What do I get from your business/organization that I don’t get anywhere else?

In marketing, this is referred to as the “USP”, or your unique selling point (or proposition). It’s the marketing strategy of informing customers about how one’s own brand, experience and/or product is superior to its competitors.